I created a brand identity and website for Life in Color, an online art therapy service. I created playful, hand-drawn illustrations to accompany key content areas to convey the value of starting therapy. I focused on using primary colors and simple backgrounds to keep the site feeling fresh and energetic.
I created an illustration system to unify the brand identity across the marketing website, product, and blog. Keeping within the exisiting brand style, I made key changes to help the illustrations contribute to product education and brand narrative.
As a brand design intern for VotoLatino, I created illustrations for their social channels. I key innitiative during this time was creating a series of animations celebrating Earth Day. Before animating these in After Effects, I storyboarded the key motion details to convey the ideas to senior brand designers.
I value visualizing thoughts whether thats sketching difficult concepts in a whiteboarding session or specing out how a testing protocol might work. These hand-drawn images help cut through the ambiguity that often happens when having technically or conceptualy dense discussions.