Earth Day – VOTOLATINO – Rachel Arredondo

As an intern at VotoLatino, I worked closely with the creative team to design a series of motion graphics to raise environmental awareness and celebrate Earth Day. These GIF’s were paired with facts or calls to action for environmental purposes to encourage user engagement across VotoLatino’s various social media platforms.

These GIF’s needed to maintain a similar cohesive, design aesthetic, while individually distinctive. Additionally, using the assets created for these GIF’s, I was able to create various other GIF’s for different holidays, such as Cinco de Mayo [Included below].

Initial Storyboards