For this project, I worked with the communications team to visualize the target audience for an upcoming sustainable seafood symposium, and then design icons based off the intended attendees. Since this symposium was conducted in Japan but intended for an international audience, the icons had to be understandable across many languages and cultures. These vector icons were designed to be usable both online and in print.
These icons represent:
- 小売業 / retailer (supermarket)
- 食品サービス・ケータリング業 / Food Service・Catering (restaurant, cafteria etc)
- CSR担当 / Corporate Social Responsibility
- 生産者 / Producer (fishermen)
- バイヤー / Buyer
- サプライチェーン担当 / Supply Chain
- マーケティング担当 / Marketing
- NGO・NPO / NGO・NPO
- ブランディング / Branding
- 関連 / IT
Icon Set
Tools Used: Illustrator CC
Rachel Arredondo 