Design Challenge – Brief
We would like you to design a special landing page specific to financial services professionals so that a visitor in this industry knows we care about and deliver on their needs.
Thought Process on Challenge
Initial thoughts on design challenge
Distill the main message in the copy
Create a word web to determine the basis for illustrations
Write down several initials ideas and ideas
Research into competition and trends
What are the differences between the websites?
What graphics are already in use?
What is their intended rhetorical appeal?
Define the problem
How will this design work to achieve Calendly’s goals?
How it reach the intended audience?
What is the best approach to blend these goals?
Outline approach and goals for final design
Illustrations needed to be:
– simple, minimal, colorful
– display ease of use
– balance playful approach with professional appeal
Sketches
Mid-Process Drafts – Spot Icons
Final Illustrations – Spot Icons
Rachel Arredondo 