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Designing for Social Impact

ANIMATING REFRESHING, INFORMATIVE MOTION GRAPICS

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BACKGROUND

My role on this project

Collaborated lead brand designer
As an intern at VotoLatino on the creative team, I designed a series of motion graphics to raise environmental awareness and celebrate Earth Day and Cinco de Mayo. These GIF’s accompanied facts or calls to action for environmental purposes to encourage user engagement across VotoLatino’s various social media platforms.

The challenge

These GIF's needed to maintain a similar cohesive, design aesthetic, while each keeping an individual stand-alone feel.

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PROCESS

Storyboarding

I created a series of storyboards based on different concepts related to the environment. I wanted to make sure that each GIF would have a strong narrative but not longer than 4 seconds. I planned out each step in the animation before even opening After Effects CC to animated them.

Celebrate the environment

GIF-Storyboard-01

Protect the environment

GIF-Storyboard-02

Tech and the environment

GIF-Storyboard-03

RESULTS

Impact

These GIFs gained a lot of traction on VotoLatino's social media accounts, performing particularly well on Twitter and Instagram.

Reflection

These GIFs had to be created in a couple of days to meet posting deadlines. Given more time, I would have liked to bring more of the storyboard details to life in the animation. I didn't have time to smooth out and refine some of the timing and illustration details to create a higher quality motion graphic.

Designed by Rachel Arredondo